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Which psychological processes are involved in intentional buying and how rational is the buyer?

Name: Which psychological processes are involved in intentional buying and how rational is the buyer?
Brand: Vladislav Tsekov
SKU: 10957651

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 20, publicationDate : 2018-11-29, releaseDate : 2018-11-29, authors : Vladislav Tsekov, ISBN : 3668827656

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Which psychological processes are involved in intentional buying and how rational is the buyer?