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What's in a Name?: Advertising and the Concept of Brands

Name: What's in a Name?: Advertising and the Concept of Brands
Brand: Slater, Jan S. Philip
SKU: 12213929

Brand : Routledge, Binding : paperback, Edition : 2, Label : What's in a Name? : Advertising and the Concept of Brands, NumberOfItems : 1, Format : illustrated, medium : paperback, numberOfPages : 334, publicationDate : 2002-12-31, releaseDate : 2002-12-31, authors : Slater, Jan S. Philip, Jones, David M., languages : english, ISBN : 0765611120

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What's in a Name?: Advertising and the Concept of Brands