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What's in a Name?: Advertising and the Concept of Brands

Name: What's in a Name?: Advertising and the Concept of Brands
Brand: Jones, David M.
SKU: 12213898

Brand : Routledge, Binding : hardcover, Edition : 2 Rev ed, Label : What's in a Name? : Advertising and the Concept of Brands, NumberOfItems : 1, Format : illustrated, medium : hardcover, numberOfPages : 336, publicationDate : 2003-03-01, releaseDate : 2003-03-01, authors : Jones, David M., Slater, Jan S., languages : english, ISBN : 0765609738

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What's in a Name?: Advertising and the Concept of Brands