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Viewer Processing of Archetypal Imagery in Advertising: Effects of Symbolic Content on Topic and Message Evaluations

Name: Viewer Processing of Archetypal Imagery in Advertising: Effects of Symbolic Content on Topic and Message Evaluations
Brand: Svetlana Kalnova
SKU: 7405246

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 84, publicationDate : 2011-11-03, authors : Svetlana Kalnova, ISBN : 3846541893

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Viewer Processing of Archetypal Imagery in Advertising: Effects of Symbolic Content on Topic and Message Evaluations