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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

Binding : Gebundene Ausgabe, Edition : 2015, Label : Springer, Publisher : Springer, medium : Gebundene Ausgabe, numberOfPages : 259, publicationDate : 2015-01-14, authors : Stephanie Hintze, languages : english, ISBN : 3319113755

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