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Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

Name: Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)
Brand: Miralem Helmefalk
SKU: 10892065

Brand : Business Science Reference, Binding : Gebundene Ausgabe, Label : Business Science Reference, Publisher : Business Science Reference, medium : Gebundene Ausgabe, numberOfPages : 356, publicationDate : 2020-01-03, releaseDate : 2020-01-03, publishers : Miralem Helmefalk, Leif Marcusson, ISBN : 1799819701

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Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)