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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Name: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Brand: Reynolds, Thomas J.
SKU: 12223463

Brand : Psychology Press, Binding : Gebundene Ausgabe, Edition : 1, Label : Taylor & Francis Inc, Publisher : Taylor & Francis Inc, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 466, publicationDate : 2001-08-01, publishers : Reynolds, Thomas J., Olson, Jerry C., ISBN : 0805817301

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy