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Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust

Name: Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust
Brand: Jaydeep Mukherjee
SKU: 9517519

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 260, publicationDate : 2011-02-15, authors : Jaydeep Mukherjee, ISBN : 384430682X

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Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust