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Trade Marketing, Category Management, and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales (WHU on Sales)

Name: Trade Marketing, Category Management, and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales (WHU on Sales)
Brand: René Schmutzler
SKU: 5835056

Binding : Taschenbuch, Label : WHU Publishing, Publisher : WHU Publishing, medium : Taschenbuch, numberOfPages : 252, publicationDate : 2016-10-13, releaseDate : 2016-10-13, authors : René Schmutzler, ISBN : 3732380106

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Trade Marketing, Category Management, and Shopper Marketing: Organizational Trends in Consumer Goods Marketing and Sales (WHU on Sales)