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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

Name: To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
Brand: Klaus Schöfer
SKU: 5661799

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 16, publicationDate : 2012-03-08, releaseDate : 2012-03-08, authors : Klaus Schöfer, ISBN : 3656991561

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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?