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The Strategy of Global Branding and Brand Equity

Name: The Strategy of Global Branding and Brand Equity
Brand: Alvin Lee
SKU: 11762864

Brand : Routledge, Binding : hardcover, Edition : Illustrated, Label : The Strategy of Global Branding and Brand Equity, PackageQuantity : 1, Format : illustrated, medium : hardcover, numberOfPages : 240, publicationDate : 2015-03-10, releaseDate : 2015-03-10, authors : Alvin Lee, Jinchao Yang, Richard Mizerski, languages : english, ISBN : 0415749107

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The Strategy of Global Branding and Brand Equity