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The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing

Name: The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing
Brand: Christina Anhäuser
SKU: 9863114

Binding : Taschenbuch, Edition : 1, Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 60, publicationDate : 2011-07-21, releaseDate : 2011-07-21, authors : Christina Anhäuser, languages : english, ISBN : 3640962915

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The Service Dominant Logic of Marketing: Literature Review and Similarities with Business-to-Business Marketing