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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

Brand : MACMILLAN, Binding : hardcover, Label : The Research Contributions of Donald R. Lehmann to Marketing, Volume 1 : Measurements, Models, and Metrics (Great Thinkers in Marketing, Band 1), medium : hardcover, numberOfPages : 396, publicationDate : 2026-02-05, releaseDate : 2026-02-05, languages : english, ISBN : 3031880471

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