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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Name: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Brand: Jean-Noel Kapferer
SKU: 7010890

Binding : Taschenbuch, Edition : 5th edition., Label : Kogan Page, Publisher : Kogan Page, medium : Taschenbuch, numberOfPages : 492, publicationDate : 2012-01-03, authors : Jean-Noel Kapferer, publishers : Jon Finch, languages : english, ISBN : 0749465158

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)