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The impact of viral adverts on purchase intentions: Exploring the nature of commercial and non-commercial viral adverts within the automotive industry

Name: The impact of viral adverts on purchase intentions: Exploring the nature of commercial and non-commercial viral adverts within the automotive industry
Brand: Ritika Bargoti
SKU: 6636012

Brand : AV Akademikerverlag, Binding : Taschenbuch, Label : VDM Verlag, Publisher : VDM Verlag, medium : Taschenbuch, numberOfPages : 72, publicationDate : 2013-09-13, authors : Ritika Bargoti, ISBN : 3639473701

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The impact of viral adverts on purchase intentions: Exploring the nature of commercial and non-commercial viral adverts within the automotive industry