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The Impact of Product Placement in Movies on Brand Recall and Attitude

Name: The Impact of Product Placement in Movies on Brand Recall and Attitude
Brand: Gaia Papisca
SKU: 4269194

Brand : VDM Verlag, Binding : paperback, Label : The Impact of Product Placement in Movies on Brand Recall and Attitude : An empirical study on how audience, placement, and movie factors shape product placement effects, medium : paperback, numberOfPages : 84, publicationDate : 2026-04-28, releaseDate : 2026-04-28, authors : Gaia Papisca, languages : english, ISBN : 3639495403

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The Impact of Product Placement in Movies on Brand Recall and Attitude