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The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

Name: The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Brand: Christoph Breetz
SKU: 9891950

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 3., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 84, publicationDate : 2014-01-27, releaseDate : 2014-01-27, authors : Christoph Breetz, ISBN : 3656570744

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The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?