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The impact of emotional branding on brand loyalty in the skin care market: Comparing the German and the UK market using the example of Nivea and Dove

Name: The impact of emotional branding on brand loyalty in the skin care market: Comparing the German and the UK market using the example of Nivea and Dove
Brand: Jennifer Sonntag
SKU: 10941663

Binding : Taschenbuch, Label : Grin Verlag, Publisher : Grin Verlag, medium : Taschenbuch, numberOfPages : 96, publicationDate : 2016-09-12, authors : Jennifer Sonntag, languages : english, ISBN : 3668286736

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The impact of emotional branding on brand loyalty in the skin care market: Comparing the German and the UK market using the example of Nivea and Dove