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The global-local paradox in international advertising. Can marketing really be international?

Name: The global-local paradox in international advertising. Can marketing really be international?
Brand: Christina Liessem
SKU: 9900105

Binding : Taschenbuch, Label : Grin Verlag Gmbh, Publisher : Grin Verlag Gmbh, medium : Taschenbuch, numberOfPages : 24, publicationDate : 2015-01-05, authors : Christina Liessem, languages : english, ISBN : 3656852421

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The global-local paradox in international advertising. Can marketing really be international?