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The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective

Name: The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective
Brand: Frank Günnemann
SKU: 9836781

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 80, publicationDate : 2008-09-03, releaseDate : 2008-09-03, authors : Frank Günnemann, ISBN : 3640149106

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The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective