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The effect of the arousal level in pop-up store environment: on hedonic and utilitarian consumer behavior

Name: The effect of the arousal level in pop-up store environment: on hedonic and utilitarian consumer behavior
Brand: Laura Szitar
SKU: 3908973

Brand : AV Akademikerverlag, Binding : Taschenbuch, Label : AV Akademikerverlag, Publisher : AV Akademikerverlag, medium : Taschenbuch, numberOfPages : 116, publicationDate : 2014-03-10, releaseDate : 2014-03-10, authors : Laura Szitar, ISBN : 3639628276

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The effect of the arousal level in pop-up store environment: on hedonic and utilitarian consumer behavior