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The Effect of Adding Features on Product Attractiveness: The Role of Product Perceived Congruity

Name: The Effect of Adding Features on Product Attractiveness: The Role of Product Perceived Congruity
Brand: Matteo De Angelis
SKU: 4780699

Binding : Taschenbuch, Label : Edizioni Accademiche Italiane, Publisher : Edizioni Accademiche Italiane, medium : Taschenbuch, numberOfPages : 168, publicationDate : 2018-09-19, releaseDate : 2018-09-19, authors : Matteo De Angelis, ISBN : 363980659X

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The Effect of Adding Features on Product Attractiveness: The Role of Product Perceived Congruity

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