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The Dark Side of Personalization: How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact

Name: The Dark Side of Personalization: How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Brand: Jörg Ziesak
SKU: 9883244

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 64, publicationDate : 2012-12-04, releaseDate : 2012-12-04, authors : Jörg Ziesak, ISBN : 3656322449

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The Dark Side of Personalization: How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact