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The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)

Name: The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)
Brand: Neil Bendle
SKU: 2631195

Binding : Gebundene Ausgabe, Edition : 1st ed. 2023, Label : Palgrave Macmillan, Publisher : Palgrave Macmillan, medium : Gebundene Ausgabe, numberOfPages : 162, publicationDate : 2023-12-17, releaseDate : 2023-12-17, authors : Neil Bendle, Shane Wang, ISBN : 3031474201

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The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)