AKTUELLE PARTNERANGEBOTE

Testing Commercials Pre-launch: The Impact of Commercial Likeability on Short-term Brand Equity and Recall

Name: Testing Commercials Pre-launch: The Impact of Commercial Likeability on Short-term Brand Equity and Recall
Brand: May Witjes
SKU: 9517241

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 68, publicationDate : 2011-01-11, authors : May Witjes, ISBN : 3843391777

1 Angebote · ab 47,74 € gemeldete Gesamtkosten

Gute Entscheidungen beginnen mit einem guten Vergleich.

Testing Commercials Pre-launch: The Impact of Commercial Likeability on Short-term Brand Equity and Recall