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Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling

Name: Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Brand: Tobias Rappers
SKU: 9883363

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 88, publicationDate : 2012-11-30, authors : Tobias Rappers, ISBN : 3656325804

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Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling