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Strategic Integrated Marketing Communication: Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa

Name: Strategic Integrated Marketing Communication: Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa
Brand: Vanessa Kemme
SKU: 10954110

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 28, publicationDate : 2018-06-21, releaseDate : 2018-06-21, authors : Vanessa Kemme, ISBN : 3668706190

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Strategic Integrated Marketing Communication: Critical Evaluation of Current Integrated Marketing Communications Practice at the example of Lufthansa