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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment (Applied Marketing Science / Angewandte Marketingforschung)

Name: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment (Applied Marketing Science / Angewandte Marketingforschung)
Brand: Christian Lucas
SKU: 6293622

Binding : Taschenbuch, Edition : 2015, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 208, publicationDate : 2014-12-14, releaseDate : 2014-12-14, authors : Christian Lucas, languages : english, ISBN : 3658076836

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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment (Applied Marketing Science / Angewandte Marketingforschung)