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Social media usage in Swiss luxury hotels: An investigation in marketing communication processes for the development of innovative marketing strategies

Name: Social media usage in Swiss luxury hotels: An investigation in marketing communication processes for the development of innovative marketing strategies
Brand: Bettina Fuesselberger
SKU: 8210968

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 104, publicationDate : 2020-05-05, releaseDate : 2020-05-05, authors : Bettina Fuesselberger, ISBN : 334615694X

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Social media usage in Swiss luxury hotels: An investigation in marketing communication processes for the development of innovative marketing strategies