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Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures

Name: Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures
Brand: Kerstin Holz
SKU: 9404919

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 3., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 108, publicationDate : 2007-08-16, authors : Kerstin Holz, ISBN : 3638688895

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Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures