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Reasons beyond motives. Psychology or relationship marketing? A cross-cultural investigation of football fans' motivations: Using case studies of Manchester United FC and Chelsea FC

Name: Reasons beyond motives. Psychology or relationship marketing? A cross-cultural investigation of football fans' motivations: Using case studies of Manchester United FC and Chelsea FC
Brand: Narmin Mustafayeva
SKU: 10948595

Brand : Grin Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 100, publicationDate : 2017-09-13, releaseDate : 2017-09-13, authors : Narmin Mustafayeva, ISBN : 3668521921

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Reasons beyond motives. Psychology or relationship marketing? A cross-cultural investigation of football fans' motivations: Using case studies of Manchester United FC and Chelsea FC