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Product placement of BMW: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?

Name: Product placement of BMW: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?
Brand: Frank, Mona Carolina
SKU: 9888824

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 1., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 28, publicationDate : 2013-09-12, authors : Frank, Mona Carolina, ISBN : 3656491003

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Product placement of BMW: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?