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Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality: An Empirical Study in the Television Industry

Name: Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality: An Empirical Study in the Television Industry
Brand: Hendrik Arnold
SKU: 9884951

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 64, publicationDate : 2013-02-24, authors : Hendrik Arnold, ISBN : 3656376972

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Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality: An Empirical Study in the Television Industry