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Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium

Name: Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
Brand: Anchor Academic Publishing
SKU: 5863435

Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium. Christoph Breetz. Taschenbuch. Taschenbuch

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Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium