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Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty

Name: Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty
Brand: Miriam Mennen
SKU: 9857742

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 104, publicationDate : 2011-01-21, authors : Miriam Mennen, ISBN : 3640805488

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Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty