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Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market

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Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 72, publicationDate : 2012-03-14, authors : Elena Lutsenko, ISBN : 3846581046

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