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Positioning as a strong marketing tool to reinforce customer loyalty: Case study of: The ultimate coffee experience of Nespresso on the French coffee market

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Positioning as a strong marketing tool to reinforce customer loyalty: Case study of: The ultimate coffee experience of Nespresso on the French coffee market

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 80, publicationDate : 2016-08-30, releaseDate : 2016-08-30, authors : Corentine Labrosse, ISBN : 3659874981

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