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Platform Ambitions of Brands: A Scale Development and Empirical Investigation for Manufacturer Brands (Innovatives Markenmanagement)

Binding : paperback, Edition : 2024, Label : Platform Ambitions of Brands : A Scale Development and Empirical Investigation for Manufacturer Brands (Innovatives Markenmanagement), medium : paperback, numberOfPages : 192, publicationDate : 2024-11-08, releaseDate : 2024-11-08, authors : Ole Gardewin, languages : english, ISBN : 3658462205

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