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'Ni Hao Hotels' the way to win Chinese hearts and minds: A comparison of the perceived fit of international hotel companies in China and the United Kingdom and their internationalization strategies

Name: 'Ni Hao Hotels' the way to win Chinese hearts and minds: A comparison of the perceived fit of international hotel companies in China and the United Kingdom and their internationalization strategies
Brand: Steffens, MSc., Ivo J.
SKU: 6806475

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 124, publicationDate : 2011-05-19, authors : Steffens, MSc., Ivo J., ISBN : 3844321683

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'Ni Hao Hotels' the way to win Chinese hearts and minds: A comparison of the perceived fit of international hotel companies in China and the United Kingdom and their internationalization strategies