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New media & brand community - Effects on Sony's PlayStation: Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation

Name: New media & brand community - Effects on Sony's PlayStation: Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation
Brand: Sanjith Santhosh
SKU: 5730127

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 76, publicationDate : 2011-08-01, authors : Sanjith Santhosh, ISBN : 3845401117

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New media & brand community - Effects on Sony's PlayStation: Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation