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Neuromarketing and Business Ethics: A recap of neuroscientific methods in marketing and rehash of the theoretical background for an ethical approach

Name: Neuromarketing and Business Ethics: A recap of neuroscientific methods in marketing and rehash of the theoretical background for an ethical approach
Brand: Peter Gatterer
SKU: 4753144

Brand : AV Akademikerverlag, Binding : Taschenbuch, Label : AV Akademikerverlag, Publisher : AV Akademikerverlag, medium : Taschenbuch, numberOfPages : 56, publicationDate : 2012-08-21, authors : Peter Gatterer, ISBN : 3639452852

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Neuromarketing and Business Ethics: A recap of neuroscientific methods in marketing and rehash of the theoretical background for an ethical approach