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Mobile Games, Virtual Assets, and Purchasing Motivation: Explore Consumer Purchasing Behaviour of Virtual Assets in Mobile ‘Freemium’ Games Context – Across Different Genres

Name: Mobile Games, Virtual Assets, and Purchasing Motivation: Explore Consumer Purchasing Behaviour of Virtual Assets in Mobile ‘Freemium’ Games Context – Across Different Genres
Brand: Ponsarut Khotcharat
SKU: 10923357

Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 60, publicationDate : 2016-05-30, releaseDate : 2016-05-30, authors : Ponsarut Khotcharat, ISBN : 3659891703

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Mobile Games, Virtual Assets, and Purchasing Motivation: Explore Consumer Purchasing Behaviour of Virtual Assets in Mobile ‘Freemium’ Games Context – Across Different Genres