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Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Name: Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale
Brand: Wolfgang Weitzl
SKU: 3915640

Binding : Taschenbuch, Edition : 1st ed. 2017, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 396, publicationDate : 2016-10-13, releaseDate : 2016-10-13, authors : Wolfgang Weitzl, languages : english, ISBN : 3658158883

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Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Finde das Produkt,
das wirklich zu dir passt.