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Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Name: Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
Brand: Tobias Richter
SKU: 9394890

Binding : Gebundene Ausgabe, Edition : Revised., Label : Lang, Peter Frankfurt, Publisher : Lang, Peter Frankfurt, medium : Gebundene Ausgabe, numberOfPages : 199, publicationDate : 2012-01-19, authors : Tobias Richter, languages : english, ISBN : 3631607822

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Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market