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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention (Innovatives Markenmanagement)

Name: Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention (Innovatives Markenmanagement)
Brand: Ines Nee
SKU: 4928199

Binding : Taschenbuch, Edition : 1st ed. 2016, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 256, publicationDate : 2016-07-09, releaseDate : 2016-07-09, authors : Ines Nee, languages : english, ISBN : 3658139978

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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention (Innovatives Markenmanagement)