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Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

Name: Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Brand: Sarah-Mailin Janotta
SKU: 9879343

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 140, publicationDate : 2013-06-02, releaseDate : 2013-06-02, authors : Sarah-Mailin Janotta, ISBN : 3656206570

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Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?