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Join Forces: Co-creating brand value with consumers: Introducing the Co-creation Approach to Brand Management

Name: Join Forces: Co-creating brand value with consumers: Introducing the Co-creation Approach to Brand Management
Brand: Greenfort, Mads Ulrik
SKU: 9517930

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 144, publicationDate : 2011-05-24, authors : Greenfort, Mads Ulrik, Morten Hertz Larsen, ISBN : 3844327282

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Join Forces: Co-creating brand value with consumers: Introducing the Co-creation Approach to Brand Management