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Is marketing the source of Blue Ocean strategies?: The limited value of Blue Ocean strategies in strategic debates of companies

Name: Is marketing the source of Blue Ocean strategies?: The limited value of Blue Ocean strategies in strategic debates of companies
Brand: Barrack Kennedy
SKU: 9896597

Binding : Taschenbuch, Label : Grin Verlag, Publisher : Grin Verlag, medium : Taschenbuch, numberOfPages : 24, publicationDate : 2014-07-21, authors : Barrack Kennedy, languages : english, ISBN : 3656699836

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Is marketing the source of Blue Ocean strategies?: The limited value of Blue Ocean strategies in strategic debates of companies