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Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of Product Involvement

Name: Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of Product Involvement
Brand: Polyxeni Palla
SKU: 9517803

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, medium : Taschenbuch, numberOfPages : 308, publicationDate : 2011-04-19, authors : Polyxeni Palla, ISBN : 3844320881

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Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of Product Involvement