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International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)

Name: International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)
Brand: Carolina Sinning
SKU: 3871068

Binding : Taschenbuch, Edition : 1st ed. 2022, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 246, publicationDate : 2022-07-02, releaseDate : 2022-07-02, authors : Carolina Sinning, ISBN : 3658380497

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International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)